BRANDed Content

A commissioned social media campaign for Framebridge, delivered in two formats: square for Meta ads and vertical for Instagram.

The brief called for something that felt native to social — polished but with the warmth of UGC. The creative solution was built around the gesture of swiping: a finger moves across the frame and the shot responds, as if the viewer is directing the film themselves. A swipe up reveals the gift, communicating the ease of ordering to delivery in a single intuitive motion. The effect reads like animation but was achieved practically in camera.

Mother’s Day Social Media Campaign- Framebridge

Unapologetically Asian — AAPI Heritage Month Campaign

A commissioned advocacy campaign for a New York-based nonprofit House of Chow celebrating Asian dancers in hip-hop. Delivered as seven pieces of content: one 30-second ensemble reel, three individual movement reels, and three hybrid reels combining performance footage with personal testimony.

The brief called for something that felt like a music video rather than a dance showcase — vibrant, edgy, fast. To capture the movement, each dancer was filmed across three distinct shot types: full-body improvisation, mid and close-up isolations, and handheld wide-to-close passes for dynamic energy.

The testimonial moments required a different approach. Each dancer was interviewed separately, after rehearsal, in a private sit-down — creating the conditions for something honest rather than performed. That footage became the emotional spine of each individual reel.

Seven deliverables. One shoot day. Three stories told.

THERE IS MORE…